EDUCATION

UP YOUR GAME WITH EXCLUSIVE TUTORIAL VIDEOS STRAIGHT FROM THE CREATORS. EXPECT PRODUCT KNOW-HOW AND USEFUL TIPS AND TRICKS THAT REVEAL NEW WAYS TO MAKE YOUR STATEMENT.

TOPICS

CUT

Inspired by the coolest trends on the planet it's time to sharpen those skills and learn how to craft your own signature STMNT looks. From classic to advanced techniques, this exclusive series of tutorial videos includes scissor over comb, clipper cutting and texturizing.

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CUTTING SKILLS: TEXTURED CROP

Four steps to perfection. STAYGOLD covers the key elements to the perfect haircut: sectioning, distribution, elevation and cutting. Learn how to build weight, whilst understanding the importance of density, growth patterns and proportions.

1:53

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CUTTING SKILLS: FAUX HAWK

I just woke up like this. Here STAYGOLD showcases an uber-cool, gender-neutral cut that combines freehand techniques and professional personalization.

1:59

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CUTTING SKILLS: BRISTLED TAPER

Heavy weight control. STAYGOLD introduces a cut that's ideal for medium to thicker hair types. Discover various must-have precision techniques as you learn how to craft this look.

2:22

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CUTTING SKILLS: TAPERED SLICKBACK

Modern and slick. Here NOMAD BARBER focuses on a cut that progresses skills from foundation to advanced. Learn precise grooming techniques with a clipper and how to create modern layers with cutting sheers.

1:21

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CUTTING SKILLS: CURLY FADE

The skintight, high fade. Watch as NOMAD BARBER, concentrates length at the top of the head with subtle layering that helps to promote curly texture.

2:11

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CUTTING SKILLS: TEXTURED TAPER

The 'short back and sides' is a classic cut request. Here JULIUS CVESAR demonstrates how to create the perfect shape in curly hair, that's still got some length up top.

2:43

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CUTTING SKILLS: MODERN POMPADOUR

Teddy boy meets modern youth culture. JULIUS CVESAR shows an advanced cutting technique that combines different lengths for a contemporary and creative result.

2:11

EXPERT TIPS

Grab your backstage pass – you're in. Hear it straight from the creators as they share industry expertise and expert tips. You'll learn how to use, cocktail, recommend and retail the STMNT product ranges with passion and personal style.

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NOMAD BUSINESS TIPS

Discover the elements that go into running a successful barbershop or salon business.

2:42

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PRODUCT COCKTAILING

Explore the art of cocktailing products to achieve bespoke styling results and how to maximize creative opportunities through a concise portfolio.

0:38

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CLEANING YOUR STATION

Learn the importance of professional salon ambience and how to keep your workplace clean, neat and sanitized.

1:25

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FUNDAMENTAL PRODUCT KNOWLEDGE

PROFESSIONAL KNOW-HOW: What's the rush? Study at your own pace with online learning. Experience a full immersion into STMNT product knowledge, giving you the confidence and knowledge to successfully use the products in your barber shop. Learn how to identify your clients’ care and styling needs, and how to select the correct products for their hair type and personal style.

11:01

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SOCIAL MEDIA

Receive actionable tips on how to best represent yourself on social media, including insights into how cleverly placed hashtags can enrich your online presence.

1:27

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GROOMING FOUNDATIONS

Explore the STMNT Care line and learn how to get the most out of each product.

1:43

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BEARD OIL

Learn how to professionally apply STMNT Beard Oil and discover how to maximize revenue opportunities through complementary services.

0:33

STYLE

Your style. Your statement. Take grooming to the next level with a series of styling tutorials that cover the products, the tools and the foundations of hairstyling.

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PRODUCT FOCUS: STMNT WAX POWDER

Get a grip. Watch how a powder transforms into a wax to create the Textured Crop look and discover versatile styling techniques for edgy, textured finishes – even on super short hair.

1:32

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PRODUCT FOCUS: STMNT SPRAY POWDER

Create lived-in fluidity. Product distribution is key to achieving the textured Faux Hawk look, discover how to lightly disperse powder using a layering technique for instant volume with a matte finish.

1:59

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PRODUCT FOCUS: STMNT SPRAY POWDER & STMNT FIBER POMADE

Straighten things up. Watch the Bristled Taper look come to life with root lift and definition; learn how to combine products effectively for remoldable styles – even on thick hair.

1:59

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PRODUCT FOCUS: STMNT GROOMING SPRAY & STMNT CLASSIC POMADE

Make a sweeping statement. Discover the importance of preparation for a smooth blow-dry service, before timeless grooming skills craft a polished, yet natural-looking Tapered Slickback.

2:09

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PRODUCT FOCUS: STMNT GROOMING SPRAY & STMNT DRY CLAY

Fade it out. Achieve a balanced canvas when working on dry hair, and learn how to accentuate the overall Curly Fade look with separated texture.

2:14

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PRODUCT FOCUS: STMNT MATTE PASTE & STMNT HAIRSPRAY

Textured up top. Discover the styling steps behind the Textured Taper look; adding legendary definition and hold to diffused waves and curls.

2:21

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PRODUCT FOCUS: STMNT SHINE PASTE & STMNT HAIRSPRAY

It's understated style. Learn how to create the Modern Pompadour look with grooming products that add a natural shine finish and a workable hold.

2:37

CREATORS

CUT

Inspired by the coolest trends on the planet it's time to sharpen those skills and learn how to craft your own signature STMNT looks. From classic to advanced techniques, this exclusive series of tutorial videos includes scissor over comb, clipper cutting and texturizing.

You need to accept cookies to play this video

CUTTING SKILLS: TAPERED SLICKBACK

Modern and slick. Here NOMAD BARBER focuses on a cut that progresses skills from foundation to advanced. Learn precise grooming techniques with a clipper and how to create modern layers with cutting sheers.

1:21

You need to accept cookies to play this video

CUTTING SKILLS: CURLY FADE

The skintight, high fade. Watch as NOMAD BARBER, concentrates length at the top of the head with subtle layering that helps to promote curly texture.

2:11

EXPERT TIPS

Grab your backstage pass – you're in. Hear it straight from the creators as they share industry expertise and expert tips. You'll learn how to use, cocktail, recommend and retail the STMNT product ranges with passion and personal style.

You need to accept cookies to play this video

NOMAD BUSINESS TIPS

Discover the elements that go into running a successful barbershop or salon business.
 

2:42

You need to accept cookies to play this video

BEARD OIL

Learn how to professionally apply STMNT Beard Oil and discover how to maximize revenue opportunities through complementary services.

0:33

STYLE

Your style. Your statement. Take grooming to the next level with a series of styling tutorials that cover the products, the tools and the foundations of hairstyling.

You need to accept cookies to play this video

PRODUCT FOCUS: STMNT GROOMING SPRAY & CLASSIC POMADE

Make a sweeping statement. Discover the importance of preparation for a smooth blow-dry service, before timeless grooming skills craft a polished, yet natural-looking Tapered Slickback.

2:09

You need to accept cookies to play this video

PRODUCT FOCUS: STMNT GROOMING SPRAY & STMNT DRY CLAY

Fade it out. Achieve a balanced canvas when working on dry hair, and learn how to accentuate the overall Curly Fade look with separated texture.

2:14

CUT

Inspired by the coolest trends on the planet it's time to sharpen those skills and learn how to craft your own signature STMNT looks. From classic to advanced techniques, this exclusive series of tutorial videos includes scissor over comb, clipper cutting and texturizing.

You need to accept cookies to play this video

CUTTING SKILLS: TEXTURED CROP

Four steps to perfection. STAYGOLD covers the key elements to the perfect haircut: sectioning, distribution, elevation and cutting. Learn how to build weight, whilst understanding the importance of density, growth patterns and proportions.

1:53

You need to accept cookies to play this video

CUTTING SKILLS: FAUX HAWK

I just woke up like this. Here STAYGOLD showcases an uber-cool, gender-neutral cut that combines freehand techniques and professional personalization.

1:59

You need to accept cookies to play this video

CUTTING SKILLS: BRISTLED TAPER

Heavy weight control. STAYGOLD introduces a cut that's ideal for medium to thicker hair types. Discover various must-have precision techniques as you learn how to craft this look.

2:22

EXPERT TIPS

Grab your backstage pass – you're in. Hear it straight from the creators as they share industry expertise and expert tips. You'll learn how to use, cocktail, recommend and retail the STMNT product ranges with passion and personal style.

You need to accept cookies to play this video

FUNDAMENTAL PRODUCT KNOWLEDGE

PROFESSIONAL KNOW-HOW: What's the rush? Study at your own pace with online learning. Experience a full immersion into STMNT product knowledge, giving you the confidence and knowledge to successfully use the products in your barber shop. Learn how to identify your clients’ care and styling needs, and how to select the correct products for their hair type and personal style.

11:01

You need to accept cookies to play this video

GROOMING FOUNDATIONS

Explore the STMNT Care line and learn how to get the most out of each product.

1:43

STYLE

Your style. Your statement. Take grooming to the next level with a series of styling tutorials that cover the products, the tools and the foundations of hairstyling.

You need to accept cookies to play this video

PRODUCT FOCUS: STMNT WAX POWDER

Get a grip. Watch how a powder transforms into a wax to create the Textured Crop look and discover versatile styling techniques for edgy, textured finishes – even on super short hair.

1:32

You need to accept cookies to play this video

PRODUCT FOCUS: STMNT SPRAY POWDER

Create lived-in fluidity. Product distribution is key to achieving the textured Faux Hawk look, discover how to lightly disperse powder using a layering technique for instant volume with a matte finish.

1:59

You need to accept cookies to play this video

PRODUCT FOCUS: STMNT SPRAY POWDER & STMNT FIBER POMADE

Straighten things up. Watch the Bristled Taper look come to life with root lift and definition; learn how to combine products effectively for remoldable styles – even on thick hair.

1:59

CUT

Inspired by the coolest trends on the planet it's time to sharpen those skills and learn how to craft your own signature STMNT looks. From classic to advanced techniques, this exclusive series of tutorial videos includes scissor over comb, clipper cutting and texturizing.

You need to accept cookies to play this video

CUTTING SKILLS: TEXTURED TAPER

The 'short back and sides' is a classic cut request. Here JULIUS CVESAR demonstrates how to create the perfect shape in curly hair, that's still got some length up top.

2:43

You need to accept cookies to play this video

CUTTING SKILLS: MODERN POMPADOUR

Teddy boy meets modern youth culture. JULIUS CVESAR shows an advanced cutting technique that combines different lengths for a contemporary and creative result.

2:11

EXPERT TIPS

Grab your backstage pass – you're in. Hear it straight from the creators as they share industry expertise and expert tips. You'll learn how to use, cocktail, recommend and retail the STMNT product ranges with passion and personal style.

You need to accept cookies to play this video

PRODUCT COCKTAILING

Explore the art of cocktailing products to achieve bespoke styling results and how to maximize creative opportunities through a concise portfolio.

0:38

You need to accept cookies to play this video

CLEANING YOUR STATION

Learn the importance of professional salon ambience and how to keep your workplace clean, neat and sanitized.

1:25

You need to accept cookies to play this video

SOCIAL MEDIA

Receive actionable tips on how to best represent yourself on social media, including insights into how cleverly placed hashtags can enrich your online presence.

1:27

STYLE

Your style. Your statement. Take grooming to the next level with a series of styling tutorials that cover the products, the tools and the foundations of hairstyling.

You need to accept cookies to play this video

PRODUCT FOCUS: STMNT SHINE PASTE & STMNT HAIRSPRAY

It's understated style. Learn how to create the Modern Pompadour look with grooming products that add a natural shine finish and a workable hold.

2:37

You need to accept cookies to play this video

PRODUCT FOCUS: STMNT MATTE PASTE & STMNT HAIRSPRAY

Textured up top. Discover the styling steps behind the Textured Taper look; adding legendary definition and hold to diffused waves and curls.

2:21

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EDUCATION